- Difference between traditional and digital marketing.
- Understand Digital Marketing Process
- Bringing Traffic
- Converting Traffic into Leads
- Social Media Marketing
- Google Ads
- Product Listing Ads using Google Merchant Centre
- Blogging using Blogger.com
- Email Marketing Campaigns using Mail Chimp
- Creating Digital Marketing Strategy
- Getting Freelancing Projects
Digital Marketing
- Digital Media Marketers
- Marketing professional
- Marketing agency owners
- Advertising managers
- Young entrepreneurs
- Search engine optimization experts
- Software house owners
- Influencers, Bloggers, and You tubers
- 1 and 1/2 hour class(twice a day) for 6 weeks.
The training cost for this program is:
Actual Price: Rs.8,000/- per person.
Discounted Price: Rs.3,500/- per person.
Digital Marketing Overview
- What is marketing?
- What is digital marketing?
- Understanding the Marketing Process.
- Why does Digital Marketing win over traditional Marketing?
- Understanding Digital Marketing Process
- Visitors Engagement
- Bringing Targeted Traffic
- Converting Traffic into Leads
Facebook Marketing
- Introduction
- Different types of Facebook account
- Create a Facebook Page
- Facebook Ad Creative Creation
- Facebook Ad Set Up
- Define Target Audience
- How to use Facebook Pixel
- Measuring campaign effectiveness and optimization
Instagram Marketing
- Introduction and overview of Instagram
- Benefits and Advantages of Instagram Marketing
- Understanding the Instagram Algorithm
- The Instagram Ecosystem
- Developing Your Instagram Strategy
- Best Practices for Setting up Your Instagram Profile
- Instagram Content Strategy
- Hashtags
- How to Gain More Followers
- How to Increase Engagement on Instagram
- Instagram Posting Strategy
- Instagram Features Overview
- Instagram Stories
- Influencer Marketing
- Instagram Advertising
- Features of Instagram Marketing
Twitter Marketing
- Introduction
- Getting Started with Twitter
- Customizing Your Twitter Profile to Attract Followers
- Following and Followers-the Foundation of Your Twitter Strategy
- Aligning Your Twitter Strategy with Your Business
- Advanced Twitter
LinkedIn Marketing
- Introduction
- Create a Profile
- Send Invitations
- Take Advantage of Home Page Features
- Companies
- Join Groups
- Search for Jobs
Google Ads
- Google Ads Overview
- Understanding Ads Algorithm
- Creating Search Campaigns
- Understanding different types of bid
- Advanced level bid strategies
- Understanding keywords
- Creating ads
- Tracking Performance/Conversion
- Creating the Display Campaign
- Optimizing Display Campaign
- Remarketing
Blogger.com
- Introduction and overview.
- Signing Up for Blogger
- Creating a Blog
- Creating a Post
- Using the Toolbar
- Using the Post Settings Menu
- Editing Your Layout.
- Adding a Gadget
- Configuring a Gadget
- Rearranging Gadgets
- Removing a Gadget
- Social Media Sharing Gadget
- Editing Template
- Editing Background
- Adjusting Widths
- Advanced Editing
Mail Chimp
- Introduction and overview.
- Create highly optimized and high-quality email marketing campaigns in MailChimp
- Understand and navigate the MailChimp platform with ease
- Set up MailChimp email lists
- Build hyper-segmented email lists
- Build squeeze pages that capture emails at a high rate
- Create email content that gets opened and converts
- Learn how to market and profit from your growing email list
Google Merchant Centre
- How to use Google Shopping to drive sales and bring in-store revenue.
- Shopping Campaign settings and what they mean.
- Campaign setup and structure for Google Shopping
- Setting up and getting your Google Merchant Center Account ready
- How to start to optimize your shopping campaigns to make them more profitable over time